Quando Volcom nacque, nel 1991, fu la prima a riunire Surf, Skateboard e Snowboard sotto un unico marchio.
Nel 1993 Volcom lanciò il film “Alive We Ride”che ebbe un impatto incredibile su quella generazione.
Ora, 20 anni più tardi, Volcom rende omaggio a quel film e alle sue radici con “True To This”, che cattura l’energia e il talento del board-riding nelle forme più pure seguendo in ogni parte del globo alcuni dei migliori rider in assoluto.
English Version
When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand. This way of life influenced the “Youth Against Establishment” style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot on-location around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody the spirit today.
Volcom Stone presents True To This | Official Trailer from Volcom on Vimeo.