This post is also available in: Italiano (Italian)
In honor of breast cancer awareness month, Vans is proud to release a collection designed to not only educate youth on checking their breasts and early detection but to showcase the beauty and strength of those impacted or touched by breast cancer. Available starting October 1, 2019, at least $200,000 USD of the proceeds from the Vans Breast Cancer Awareness collection will benefit CoppaFeel! – a UK-based breast cancer awareness charity that promotes early detection and encourages young people to better know their bodies.
CoppaFeel! was founded in 2009 by Kristin Hallenga and her twin sister Maren after Kris was diagnosed with secondary breast cancer at the age of 23. After finding a lump at 22, living abroad in China for 8 months and eventually visiting her doctor three times, Kris was told the news that she had incurable breast cancer. Like many others, Kris was unaware that breast cancer could affect people in their twenties and knew very little about the disease. Although Kris will always live with the cancer, she wanted to get the message out there to young people that catching cancer early means you have a higher chance of surviving and revering.
For more information, visit: https://www.vans.com/bca